AI Marketing: What is it and how can you use it?
Watch
Listen
Read
In today’s increasingly digital world, accounting firms need to look for ways to stay ahead of the competition.
Fortunately, there is a secret weapon that is making it easier for accountants, or anyone looking to market their business for that matter, to exceed their marketing goals – from increasing brand recognition and client engagement to streamlining workflows and saving time.
So, what's the secret weapon? If you clicked on this post, you likely already know what it is. It's Artificial Intelligence Writing Assistants
AI Assistants!
You've probably heard about ChatGPT by now because it's literally all over the internet and everyone is talking about it! It got 1 Million users in 5 days. and to put that in perspective it took 2 and a half months for Instagram to reach 1 Million users.
So all of this hype is amazing, and it's exciting that people are playing with this tool, but how can you harness the power of a tool like this and use it to better your marketing?
In the age of content overload, writing high quality, engaging copy can be difficult, stressful, and time-consuming. AI assistants such as ChatGPT or Jasper.ai, can take care of these tasks for you quickly and easily.
These Ai's produce high quality marketing material that will captivate your target audience, leaving you with simplified job of editing the outputs for accuracy and relevance, instead of having to write an entire article from scratch.
With built-in natural language processing capabilities, AI writing assistants can improve your overall digital presence and reach out to potential customers in ways you may not have thought possible before! Plus it takes writing tone into account as well. You want your message to be uplifting and inspiration, in the tone of Tony Robbins, these Ai tools can do that! It's pretty incredible!
How can Artificial Intelligence help you with your Marketing?
Here are a few tasks that you can leverage an AI writing assistant to help you with.
First is Blogs and Articles
Give your AI assistant a prompt such as, write an article about 5 steps to prepare for filing your taxes. From there, you can work with the AI to refine it by adding your own spin and personal touches.
You can also use an AI writing assistant to help you create engaging email campaigns that will grab the attention of potential clients.
The AI will be able to help write the copy of your email newsletters, summarizing articles that you are highlighting in your emails, or events that you are hosting and inviting clients to.
Social media posts
Jasper has great formulas they call "templates" that can help you craft the perfect message for your target audience, taking into account the required length of posts, hashtags and Calls-to-Action (or CTAs).
Wrap Up
Check out the video above for a demonstration on how Jasper.ai can help you with creating blogs, social media posts, and video captions!
Our team loves using Jasper.ai!
It has truly transformed the way we create content and allowed us to be more creative and less stressed about creating new content.
Thanks for reading, I hope you found this blog helpful and it gets you started leveraging AI to make your life simpler!
Thanks for reading and I'll see you next time!
Need some additional help? Book a FREE Discovery Meeting today, here, to chat about how I can help!
I'll see you next time.
About the Author
Bryton Udy is the Founder and CMO of atHeart Creative, and host of the Accountant Marketing Mentor YouTube Channel. Dedicated to helping accountants simplify their marketing and communications so they can grow their accounting, bookkeeping, and financial planning businesses, he is passionate about harnessing creative marketing to support the independent accountant.
